碩士 / 國立臺灣海洋大學 / 航運管理學系 / 97 / Abstract
This thesis is mainly aimed at the development of Matsu Ports after direct cross-strait shipping between Taiwan and China, which divvy the market of Matsu Ports. The study used a SWOT analysis to analyze the strategy of port management. Meanwhile, by using Delphi Method, DM, we selected 5 aspects (Tourism Development, Facilities, Resources Integration, Management Style and Air-Sea Shipping League), 16 rules and 3 schemes (Ideal Facilities, Business System, Strengthen Small Transaction). Moreover, native researchers could apply AHP and Expert Choice Software to evaluate the condition between Taiwan and Matsu. The top 5 strategies are as follow: 1.Government sponsorship. 2. Ports upgraded. 3. Active life circle between China-Matsu. 4. Port privatization. 5. Customization products. The three schemes are as follow: 1. Ideal Facilities. 2. Business System. 3. Strengthen Small Transaction. We expect this datum, which is from an objective point of view, could provide the organizer’s reference.
Keyword: Matsu Ports; SWOT analysis; DM (Delphi Method); AHP (Analytic Hierarchy Process)
| Identifer | oai:union.ndltd.org:TW/097NTOU5301069 |
| Creators | Tun-Tao Wang, 王敦濤 |
| Contributors | Dong-Hua Wang, 王棟華 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 176 |
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