In the Name of City:The Cityscape of the Xinyi Flagship Bookstore of The Eslite / 以城市之名-誠品信義旗艦店的城市風景

碩士 / 國立臺北教育大學 / 藝術與造形設計學系碩士班 / 98 / After the European Union (EU) was founded, Ando Tadao indicated a city would replace the unit of a country, that a unique city with charms is able to subsist and develop itself. The closest events and places to Taipei: Beijing 2008 Olympic games and Shanghai 2010 World's Fair, are touching the sensitive life space of Taipei. The issue of "Bilbao Effect" is spreading again. The World Games 2009 in Kaohsiung also successfully presented Kaohsiung City on the world stage. Does Taipei own its unique city landscape?
Since 19th century, the industrial culture has kept changing the times like a big rolling snowball. The conflict between new tech and old tradition; the contradiction between new element and old atmosphere; the instant, general, brief and exotic cultural phenomenon brought by the progressive communicating media; they are forming the universal standard. Would the traditional aura disappear in the gradually dissimilar circumstance? Benjamin's discourse about Paris enlightens our ability of reading cities with appreciation of the beauty. It builds a city's image which is under illusions through the role of a stroller and the crumbled parts of the Arcades Project. Finally it transforms that into the fable of capitalism. Eslite Bookstore played a late-century gorgeous performance in 1980s and 1990s. It shockingly arouse new movements of city culture and made the "Eslite Bookstore" phenomenon. In the early 21st century, the dream opening of Xin-Yi flagship store was in the Xin-Yi district which is the center of capitalism and consuming summit. What 's the storm awaiting the 20 years old Duen-Nan store and the 3.5 years old flagship store to face? Eslite becomes the target of city fable, echos the problem that Taipei is encountering.
It sees the world's epitome from the detail of daily routine life; it peeps the suddenly vanishing life narcosis that the modern city coldly faces in the ruins of a collapsing culture monument and the dream of looking for another utopia under hidden duplicated globalization. It analyzes a special viewpoint observing city space and culture through a fabled discourse.

Identiferoai:union.ndltd.org:TW/097NTPTC632073
Date January 2009
CreatorsMin-Shuan Huang, 黃閔暄
ContributorsChi-Ming Lin, 林志明
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format194

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