The Study on the Blue Ocean Strategy for the PSA Tape Industry-Case on Company A / 膠帶產業藍海策略之個案研究-以A公司為例

碩士 / 國立臺灣科技大學 / 管理研究所 / 97 / The industry framework is changed by globalization. How in such a rapidly changing environment the manager shall use the strength and weakness of the company’s internal environment as a condition of competition to cope with the constantly changing outside environment? Moreover, how the manager can elevate the execution of the organization to maintain the value of the company?
I study the PSA Tape Industry –Case on Company A by the structured interview of key persons and content analysis. In the research we addressed the issue regarding the future development of A company, how to integrate its capabilities and assets to further improve its profitability and competitiveness, and sail to another blue ocean. How to create uncontested market space and make the competition irrelevant?

Identiferoai:union.ndltd.org:TW/097NTUS5457006
Date January 2008
CreatorsYen-Chung Cheng, 鄭延中
ContributorsDay-yang Liu, 劉代洋
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format80

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