碩士 / 東吳大學 / 企業管理學系 / 97 / The application of 200 mile Exclusive Economic Zone (EEZ) has significant impact on tuna capture fishery in Taiwan. It restricted inshore fisheries development in Taiwan. The need for more seafood products from aquaculture is growing. However, the growth of the cage aquaculture of Cobia is slow in the past which can be ascribed to the lacking of efficient manufacturer - retailer channel. In addition, the self benefit-based initiation results in a deficiency of cooperation between different members of the supply chain and market access has not established leading to the increase of cost as well as the lowering of profit of supplier. Consumers also cannot obtain the products with a reasonable price. The initial step of this study aims to elucidate the current supply chain network of the cage aquaculture of Cobia in Taiwan involving of production, storage, deliver and sale. The Key Success Factors (KSF) and Key Performance Indicators (KPI) in supply chain of the cage aquaculture of Cobia was also identified to improve the marketing efficiency, reduce the management cost, enhance the management efficiency and increase the add value and competition of Cobia.
The analytic hierarchy process (AHP) is the method applied in this study. By interview with the experts, investigation with a survey questionnaire and selection of comparison scale units, the Key Success Factors for the supply chain of Cobia were determined. Among the four level 2 criteria, Marketing and Production logistics are two relative important factors. The relative important factors for level 3 subcriteria include「Establishment of transportation and sale organization(supplying center in locality of growth), participating in the international large-scale foodstuff exhibitions of vital importance, reflecting the consumers’ requirement rapidly, establishing the storing and transporting center for the lives, founding the predict systems of production and marketing, building up and sharing the information system, creating the partner relationship between fry and forage, bringing the residence-transporting system for the aquatic products into being, originating the bar-coded tracing and product details system, improving the knowledge and technique acceptance and operational ability of trade firms Our results provide the dealers the knowledge of the keypoint of Cobia marketing competition and offer a valuable reference for them to evaluate the supply chain management strategy.
Based on the above-mentioned ten Key Success Factors and the researches on the cage aquaculture by Agriculture and Fisheries Bureau of PENGHU County, Taiwan Offshore Aquaculture Association as well as other related research agencies, the key performance indicators for Cobia supply chain was established. The aquaculture fisheries can use these results to establish their supply chain management methods and execute management and control of business successfully.
| Identifer | oai:union.ndltd.org:TW/097SCU05121078 |
| Date | January 2009 |
| Creators | Shing-Long Ho, 何興隆 |
| Contributors | Kai-Chieh Chia, Rong-An Shang, 賈凱傑, 尚榮安 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 155 |
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