碩士 / 樹德科技大學 / 經營管理研究所 / 97 / Abstract
“Dragon Boat Competition” is the Chinese folk custom festival
celebrates in the activity most to have national and grouping sports.
However, the related Dragon Boat research lacks, therefore this research penetrates the tourist satisfaction of post travel behavior, The difference is distributed the situation satisfaction Whether there is direct influence post travel behavior.This research is for the players, team workers and tourist in 2008 Kaohsiung Municipal government dragon boat race period, Of the 1,500 respondents who participated in the survey. a total of 1,220 usable surveys were received. A statistic program of LISREL8.52 with Maximum Likelihood Estimation was used to estimate the model fit.The research supposition analysis discovered that, Suppose one:
The satisfaction affected the post travel behavior directly.
Key words: tourism festival, behavior modal, dragon boat competition
| Identifer | oai:union.ndltd.org:TW/097STU00457061 |
| Date | January 2009 |
| Creators | Wei Fa-Cheng, 魏法徵 |
| Contributors | Hsu Lung-Chil, 許龍池 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 89 |
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