碩士 / 東海大學 / 景觀學系 / 97 / A study on the characteristics and landscape environment satisfaction of the visitors to the Miaoli County classical rural villages
Advisor： Prof.Win - Jing Chung Ph.D.
Graduate Student：Wan-Yu Chang
ABSTRACT
The main objective of the research is to explore the relationship among characteristics, motives, and degrees of satisfaction of tourists who visit agricultural/fishing villages in Miaoli County for recreational purposes. If these villages in Miaoli County can effectively take into consideration the characteristics of their potential tourists and understand the kind of recreational experiences and landscapes valued by these tourists, then they will be in a much better position to master the local recreational touring market, satisfy their customers and provide much better references for local businesses to manage their touring operation.
Through the research results, the tourist characteristics had shown differences toward the landscape satisfaction level in the villages of Miaoli County. The motives of tourists visited Fujihsinlin community of Miaoli County could be divided into “longing for country lives”, “satisfy one’s curiosity”, and “fond of recreational picnicing”. And the motives for tourists visited Dahu Jianma Garden could be divided into “pressure relief” and “longing for country lives”. After research assumptions were verified, different motives proved to be significantly related to the landscape satisfactory level.
Base on the conclusion of this research, suggestions were provide to the local businesses for future management directions, which mainly focus on service facilities and landscape maintenance.
Keyword： Satisfaction. 、Tourism motivation. 、Characteristics of tourists
| Identifer | oai:union.ndltd.org:TW/097THU00358013 |
| Date | January 2009 |
| Creators | Wan-Yu Chang, 張琬渝 |
| Contributors | Win - Jing Chung, 鍾溫凊 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 90 |
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