碩士 / 淡江大學 / 企業管理學系碩士班 / 97 / Since the economic reform of China, Chinese government developed commerce in coastal city, earned foreign exchange by export huge amount of Chinese product. At the same time, tourism industry also becomes an important point in China’s development plan.
Hotels provide a place for tourist to stay, that means hotel industry plays an important role and is the basic industry in tourism industry.
When hotel owners considerate how to run their hotel, how and how much the external environments affect them on decision making? Would it be different in two cities which have similar characteristic? We take Taipei and Shanghai for example-both of them are economic center in Taiwan and China-and try to use Canonical Correlation analysis and Path analysis to find out how external environments affect the decision making on using market-orientation strategy, also we discuss which one of the external environments is more important than the others.
Through Canonical Correlation analysis we see that external environments affect not much on hotel owners’ decision making of using market-orientation strategy. Even so, it is important in both cities that whether politics encourage the development of hotel industry or not.
And Path analysis tells us the resource advantage of other competitors has significant effect on pushing hotel owners to use market-orientation strategy. At the same time, the rising consumption level has little effect contrarily.
According to the result, city hotels in Taipei and Shanghai are not so different. The affection of external environments on implementing market-orientation strategy doesn’t change a lot between two cities, which means city hotels in two similar areas almost run the same business model.
| Identifer | oai:union.ndltd.org:TW/097TKU05121002 |
| Date | January 2009 |
| Creators | Chien-Tun Peng, 彭建暾 |
| Contributors | Tsann-Liang Liu, 劉燦樑 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 79 |
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