碩士 / 臺北巿立體育學院 / 休閒與運動管理碩士班 / 97 / Since 2002 joined the World Trade Organization (WTO), Taiwan's agricultural economy has faced crucial challenge of globalization due to the principle of free market and laissez-faire. Therefore the agricultural industry has to develop a unique strategy according to its major characteristics, in order to have competitive advantages and survive globally in the long run. Take an example of Japan, its agricultural development trend, from 1970 to 1999, had been urban-oriented and depended a great deal of metropolitan residents while pursuing the benefits. In 2000, Japan focused on the survival of agriculture with the integration of culture and education significantly. Japanese farmers were proud to live in the farm and engaged in agricultural industry by positioning themselves with new roles of no absolutely profits-pursuers.
The purpose of this study was to understand the effects of well-designed cultural experiencing program in Tainan-Chiku leisure fishery area according to the principle of BBM (Benefits-based-management), and, furthermore, to investigate the participants’ flow experiences, as well as to measure physical energy expenditure.
The pretest and posttest were administered to 52 participants, before and after the program. Instrument delivered includes cultural awareness, flow experience and the impact of treasure-hunting mission. Data were analyzed utilizing statistical methods including t-test, one-way ANOVA, and Stepwise multiple regression analysis.
According to the data analyzed, four conclusions were drawn: (1) There is significant cognition to Tainan-Chiku leisure fishery area of participants; (2) Flow experiences of participants have positive significance; (3) There is positive influences of motivation in the treasure hunting program; and (4) and physical energy expenditure revealed a significant differences. In addition, compared to BBM related research, the study indicated that the cultural experiencing program have the physical benefits and educational functions. Several suggestions were made for the leisure farm and agricultural industry, as well as for further researches.
| Identifer | oai:union.ndltd.org:TW/097TPEC0571009 |
| Date | January 2009 |
| Creators | Jui-Chieh,Ko, 柯銳杰 |
| Contributors | Ophelia L. J. huang, Ed. D., 莊 麗 君 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 165 |
Page generated in 0.2494 seconds