碩士 / 國立雲林科技大學 / 企業管理系碩士班 / 97 / Abstract
Taiwanese Businessman has been doing business in the mainland for a long period of time. During these years, the amount of local enterprises there is more than ever. As a result, the investment environment is getting harder. From the statistics, the number of Taiwanese businessman going to the mainland is still increasing. To find out is there any differences of the strength they lay on strategy and management between the enterprise in inception, high-growth, and maturity.
Through analysis, it indicates that the enterprises, in the high R&D density industry, in high-growth or maturity will lay more strength on strategy and management than the enterprises in inception. The majority of the high R&D density industry in inception, they might focus on marketing and R&D. Afterward, they might focus on the management issue. It also shows that when the important issues are doing fine, the performance is getting better. The result is consistent with the results of the relevant scholars’ experimental research of strategy types such as the statements of Robinson & Pearce (1988) and Miller (1896). It shows that the strength they lay on the issue will influence performance.
Survey research method is used in this study. Taiwanese high R&D density enterprises are the samples of this research. There are 76 effective questionnaires collection. Through statistical analysis, it has given more understanding of the current industry condition.
According to the result, we found:
1.In high R&D density industry, the enterprise in high-growth and maturity tend to emphasize the strategic issues related to dealing with the external environment.
2.In high R&D density industry, the enterprise in high-growth and maturity lay more strength on management issue than the enterprise in inception.
3.Any enterprise on strategic and management issue, the better the emphasize issue is, the better performance.
Key words : Mainland Investment, Business Effectiveness, Taiwan Businessman,
Strategic Issues, Management Issue.
| Identifer | oai:union.ndltd.org:TW/097YUNT5121077 |
| Date | January 2009 |
| Creators | Chieh-Che Liu, 劉价哲 |
| Contributors | none, 雷漢聲 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 94 |
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