碩士 / 國立雲林科技大學 / 企業管理系碩士班 / 97 / This research will first describe the whole value-chain of the movie making, and then analyze the situation of Taiwanese movie market declining. Then describe the whole making process of this thesis’ main role － the Taiwanese movie 《Cape No.7》, and though the environment of the movie making, analyze the main reason of why it becoming a blockbuster, and then analyze the application of Blue Ocean strategy in this movie. Hope through this research, there will be some valuable reference to the future Taiwanese movie market.
| Identifer | oai:union.ndltd.org:TW/097YUNT5121103 |
| Date | January 2009 |
| Creators | Po-long Lin, 林伯龍 |
| Contributors | none, 俞慧芸 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 134 |
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