碩士 / 長榮大學 / 航運管理學系碩士班 / 98 / Financial crisis made the global economic recession, and also fluctuations in fuel prices made the aviation operation a lot of influence. The two reasons caused higher operating costs for aviation industry and brought significant adverse effects to revenue. Therefore, the airlines can try to use revenue management techniques to develop the multiple prices constructions, so that to promote their overall revenue and meet market and customer needs.
Aviation industry requires high investment costs. In order to reduce the vacancy seats occurs, the revenue management framework, a number of studies over the past focused on the cabin seats inventory planning, In this study, which to consider in the re-segmentation of the economy class, through revenue management based on the theory of differential pricing, and establish an optimal fare classes pricing model. Expect to obtain the attainable goal of maximizing revenue.
This research analysis showed that, when the flight load factor is higher, and calculates fares range as an independent, assigned to the Q class the fewer number, lower cabin early closed, the revenues of the flight will be high.
This study from the airlines point of view, to construct air passenger fare classes at different load factors and the elasticity of class booking, to provide the industry reference for business planning, and improve the utility rate of passenger seats and the airlines overall revenue.
| Identifer | oai:union.ndltd.org:TW/098CJU00301006 |
| Date | January 2010 |
| Creators | CHEN TZU-YU, 陳咨羽 |
| Contributors | 黃泰林 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 82 |
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