碩士 / 逢甲大學 / 風險管理與保險研究所 / 98 / This research is specific to the consumers whose they have been bought investment-linked insurance policy. The purpose of this research is to find the important factors, which change of consumers’ purchase behavior of investment-linked insurance policy after financial tsunami. Considering the “four levels of market” which published by Kotler and Armstrong (2001) as the segmentation basic to discuss within the retrieved valid sample for four dimensions, such as population statistic variables, geographical variables, psychological variables and behavior variables. On the individual four dimensions to make logistic regression analysis. Variables for each dimension of logistic regression coefficients were statistically significant level, and then we get these variables to make logistic regression analysis again. The results showed that: behavior variables and the risk attitude of consumers have significant impacts on change of consumers’ purchase behavior of investment-linked Insurance Policy after Financial Tsunami. That is "risk attitude," "policy attached to some"," funds of pension ", and "News media reports " have significant impacts and positive correlation. " Marketing of sales", "insurance company''s image and reputation", and "functions of life-insurance protection" have significant impacts and negative correlation on change of consumers’ purchase behavior of investment-linked insurance policy after financial Tsunami.
| Identifer | oai:union.ndltd.org:TW/098FCU05218021 |
| Date | January 2010 |
| Creators | Kuei-chen Yang, 楊蕢禎 |
| Contributors | Chie-hwei Hung, 洪介偉 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 45 |
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