碩士 / 逢甲大學 / 景觀與遊憩研究所 / 98 / Abstract
In the past few years, many major disasters, such as: 88 flood, 921 earthquake, financial tsunami, have brought Taiwan huge damages on people''s properties, thereby affecting their quality of life, including leisure participation. Particularly, the financial tsunami 2 years ago was sweeping across the world and Taiwan was also deeply hurt by such social phenomena as unpaid leaves, wage cuts, unemployment, shrinking in stock and real estate values. Whether these social phenomena were constraints of citizens to participate in leisure activities or not deserved empirical study.
Tourism Bureau (2008) Statistical data showed that the factor mostly affects people not to participate in leisure activities is "can not afford it" during the financial tsunami. Many previous studies also pointed out that money and time were also the major constraint to affect leisure participation. However, coping strategy is the way for people to keep life quality when there is a gap between the reality and expectation. In other words, people may cope by means of leisure participation to release pressure caused by financial tsunami. Therefore, the purposes of this study included to investigate if Taichung citizens’ leisure types were affected by financial tsunami, and to examine the relationship between leisure constraints and coping measures. A questionnaire survey was conducted by convenient sampling approach based on the population distribution of 8 districts in Taichung city, 433 samples were obtained but 405 ones were effective due to 28 were invalid. SPSS10.0 was used to analyze the data for hypothese testings.
The study results have shown that 40.5% of the respondents reported that “property value decreasing” is the most influenciong factor by financial tsunami, but yet 34.1% reported “not been affected at all”. Most respondents preferred to participate in "relaxing type leisure activities" and followed by "natural sightseeing activities". However, the participation of leisure activity types was not significantly affected by financial tsunami. Parts of leisure constraint dimensions were significantly affected by different types of financial tsunami influences but not the same result for leisure coping dimensions. In addition, when respondents’ preferred leisure activities were different, there would be significant differences in part of leisure constraint dimensions and coping dimensions as well. However, there was no significant relationship between leisure constraint dimensions and coping dimensions.
Based on the study results, some suggestions for leisure activity promotion, future marketing planning and topic of future studies were presented for the references of Taichung citizens and leisure industry managers.
| Identifer | oai:union.ndltd.org:TW/098FCU05358009 |
| Date | January 2010 |
| Creators | Hung-Yu Shie, 謝鴻裕 |
| Contributors | Wen-Tsann Yang, 楊文燦 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 107 |
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