碩士 / 崑山科技大學 / 視覺傳達設計研究所 / 98 / Reforms for media never stop in the era of change. The media has to be evolved in forms mainly on its limitations to meet the requirements of the times. According to the analysis from the document, with the comparison between poster and other communications media, poster does have its unique advantage. However, the current poster was relatively weak at the respect of interaction in contrast with the media integrated by the network. This paper will investigate in the poster combining previous, current technologies with the network property, aiming at increasing poster’s interactions and information diversities, effectively improving poster’s contact rate and memorable degree to achieve a desired result in a new period of time.
After a series of techniques comparison, based on OR code of current informative poster, this study developed a new information module, which is dual-use bar code. It is integrated with the technique of Augmented Reality, in which an interaction form was contained. It is to add audio, video and interaction forms for posters with dual-use bar code for handheld mobile devices’ browsing. Assembling standard and specific forms for dual-use bar code were established through rigorous experimental procedure, which is to rapidly develop dual-use bar code researched in this study for new types of posters in actual application. In addition, the expected benefits and future prospect of posters of new types in actual application can be explored through in-depth interviews, for future follow-up study.
| Identifer | oai:union.ndltd.org:TW/098KSUT5634013 |
| Date | January 2010 |
| Creators | Cong-Seng Hong, 洪琮昇 |
| Contributors | Yun-Chih Chang, 張耘之 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 152 |
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