碩士 / 國立交通大學 / 企業管理碩士學程 / 98 / India has stood out in the world since the investment bank Goldman Sachs raised BRIC. With population about 1.18 billion, It is the second most populous country. It achieved 8.8% GDP growth from 2004 to 2006. Even in the global financial recession in 2008, it still grew by 7.5%. Obviously this emerging market has potential for development. However, the caste system has been influenced for many years, the gap between rich and poor is enormous and the infrastructure is weak, therefore enterprises want to enter the Indian market successfully is not easy. D-Link founded in 1986, it focus on developing the network product had been more than two decades. There are more than 130 offices in about 60 countries, and the products have sold to over 170 countries. D-link is one of the companies that entered in India early of our nation. Therefore this study uses the D-Link case. Firstly, it introduces the network communication industry. Secondly, it analyzes India market. Thirdly, it discusses how to choose the proper entry mode for multinational enterprise when entering foreign market, and how to manage the market with international business strategy. Finally, it makes a conclusion. This study would help the enterprises of domestic IT industry to understand their ability and advantages, and finds the suitable entry mode entry into foreign markets successfully.
| Identifer | oai:union.ndltd.org:TW/098NCTU5121004 |
| Date | January 2010 |
| Creators | Liao, Szu-Yu, 廖偲妤 |
| Contributors | Tang,Ying-Chan, 唐瓔璋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 68 |
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