A Study of Taiwan Manufacturers' Foreign Market Entry Mode and Performance Analysis / 台商海外市場的進入模式與經營績效之研究

碩士 / 國立交通大學 / 經營管理研究所 / 98 / Unlike previous researches, this study focuses on undeveloped country to explore the key determinants of entry mode choices and performance. The data is "manufacturing foreign investment research" which is conducted in 2005 and covers metal mechanical industry, IT industry, chemical industry, and commodity industry. Logistic regression model is used in this article to explore the main effects of resource to both entry modes and performance, and further explore entry modes’ mediating effects and moderating effects. It shows that industry category, company size, investment area, sources of technology, and investment patterns influenced the choice of entry mode. Industry category, employee productivity ,and R&D intensity have different effect on performance. Interestingly, the interaction between foreign joint venture and technology from outside sources has positive effect on performance, but the interaction between foreign joint venture and diversification is negative.

Identiferoai:union.ndltd.org:TW/098NCTU5457039
Date January 2010
CreatorsYu, Kai-Kuo, 余開國
ContributorsTang, Edwin, 唐瓔璋
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format46

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