碩士 / 國立交通大學 / 經營管理研究所 / 98 / To explore the Taiwanese manufacturers’ import and export behavior in the world economic crisis, this study takes empirical data of the oscean forwarder’s transaction records during the beginning of 2007 to the end of 2009, which is the most serious shock period in the international freight market. This study intended to explore customer relationship management theory, trying to find a suitable use of the customer classification model of financial crisis, and corresponds to the customer profitability theory, to provide practical investment strategy.
According to literature, this study concludes that the two contract-based business model factors: churn rate and customer profits. According to E. Tang (2009) of the telecom customer classification framework, and correspond to Kaj(2004) proposed combination of client investment strategies, this study "Customer Risk - Customer return "Customer classification matrix, the sample customers are classified into four categories. Profit analysis is taken for each transaction, using regression analysis and stepwise analysis to sort out the various types of customers and different factors of profit impacts, and present a future investment suggestion.
This study demonstrated the B2B business model, E. Tang (2009) proposed contract based customer classification framework is a validity.
| Identifer | oai:union.ndltd.org:TW/098NCTU5457076 |
| Date | January 2010 |
| Creators | Liu, Yen-Hung, 劉彥宏 |
| Contributors | Tang, Edwin, 唐瓔璋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 57 |
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