The Study of Global competitiveness for Taiwanese LCD TV Manufacturers after Financial Tsunami / 歷經金融海嘯台灣液晶面板產業如何重新建構全球競爭力

碩士 / 國立交通大學 / 高階主管管理碩士學程 / 98 / CPT, AUO, Chimei and other TFT makers have been put into a lot of resources from 1998 to 1999, opening Taiwan into TFT-LCD era. " TFT-LCD industry is an once-in-a century opportunity for Taiwan " worded by an industry celebrity, approved soon by that Taiwan's production value in 2002 got beyond Japan, the motherland of TFT-LCD, in 2006 reached the target of the "Two Trillion, Twin Stars " program, coordinated by Executive Yuan, and in 2007 overtook South Korea, up to a trillion 87 billion NTD, accounting for 45.5% of market value and being worldwide number 1.
Nevertheless the Financial Tsunami, started from 2008Q3, made all things changed. Taiwanese panel makers lost most orders overnight and faced unprecedented difficulty that even resulted in financial crisis of CMO. In contrast to Taiwanese panel makers, Samsung & LGD live through easily and have increased their lead during this period because of their brand power & associated group's strategies.
The competitiveness of TFT-LCD industry, now owning about 9% of Taiwan GDP, has really become a national issue as well as individual company's survival. In this thesis, I tried to study how we learned from the development of TFT-LCD industry in Taiwan, as well as from the weakness we found during the Financial Tsunami. In addition, China's Rise might be another once-in-a century way-out for Taiwan's TFT-LCD industry.

Identiferoai:union.ndltd.org:TW/098NCTU5627015
Date January 2010
CreatorsChu, Yung-Chuan (Yorkson), 朱永銓
ContributorsChen, An-Pin, Wang, Wen-Chieh, 陳安斌, 王文杰
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format62

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