碩士 / 國立中央大學 / 財務金融學系碩士在職專班 / 98 / Structured products are one of the fastest growing areas in the financial services industry. With the feature of enhanced return, principal guarantee and tax saving advantage, offshore structured products are extremely popular in both professional and retail investors. Wealth management division promotes these products since the rapid sales bring the higher revenue for banks. As structured products have become increasingly complex in recent years, the development of regulation left behind. Due to information asymmetric and misleading sales practice, thousands of investors filed complaints during the financial turmoil.
Following the failure of Lehman Brothers in 2008 and the flow on effects for structured products, the Financial Services Authority has turned its magnifying glass on the sector in the form of review. The Financial Supervisory Commission (FSC) has passed a set of Rules Governing Offshore Structured Products in July 2009, for the purpose of providing better protection for investors and consistent regulation for issuers and sellers of such products.
This publication is meant to provide an overview of regulation and marketing practices for offshore structured products in Taiwan financial industry. The first part of the article deals with regulation reform in Taiwan financial service industry, and the following two parts focus on the marketing strategy and prospects in wealth management division for banks. By analyzing real cases, this article provides the guideline for marketing strategy and performance review system.
| Identifer | oai:union.ndltd.org:TW/098NCU05304045 |
| Date | January 2010 |
| Creators | Yin-hua Chou, 周迎樺 |
| Contributors | Jing-twen Chen, 陳錦村 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 60 |
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