碩士 / 國立新竹教育大學 / 人資處社會學習領域碩士班 / 98 / Abstract
In recent years, due to the gradual emphasis on health and fitness concept as well as the promotion from government’s policy, spring tour has now become one of the indispensable rings in the tourism industry in Taiwan. Besides, in addition to the aggressive promotion of spring tourism development as well as related policy and regulation in management by the government so as to promote the preservation and sustaining use of spring resource, many investors also put large amount of money to build new spring hotel or re-construct old spring hotel in an attempt to promote spring hotel reconstruction so as to satisfy the tourism need of the tourists; that is, people try to create an unique experience with both leisure and health so as to enhance and reinforce the attraction of spring tourism and attraction. Therefore, after the open-to-traffic of Shuehshan Tunnel, the competitive factors to be considered by the spring house suppliers of two spring areas of Chiao-Hsi and Wu-Lai at both sides of Shuehshan Tunnel, which are both NaHCO3 spring, are then very eye-catching.
In this study, we will try to use real visit or interview to collect spring house related information so as to understand the major attractive factors of spring resort, then these 41 factors affecting spring house price will be extracted for 10 perspectives using factorial analysis, then hedonic price method will be used to analyze hedonic price affecting each hedonic attribute of spring house. It is found from the study that no matter in Chia-Hsi or Wu-Lai spring areas, the more significant factors are, for example, discount, time, visitor head counts, spring pool form, spring pool material, construction feature, diversified planning, considerate planning, fitness equipment and space planning, etc., however in the spring pool feature, it is not significant. However, although in the law and regulation aspect, it is significant, yet the t value is of negative correlation.
Next, based on the hedonic price of each hedonic perspective as estimated from regression analysis, we find that among different spring houses, the difference is not too much in terms of: spring-pool spending time, spring house utilization head count, spring pool form, diversified planning as well as fitness equipment perspective, but signification difference can be seen in five aspects of discount, spring pool feature, architecture feature, space planning and law and regulation, etc.; therefore, spring supplier can plan on these related attributes and build them into the design of the spring house so as to meet the need and expectation of the consumer on spring tourism.
| Identifer | oai:union.ndltd.org:TW/098NHCT5212016 |
| Date | January 2009 |
| Creators | 鄧雁文 |
| Contributors | 闕雅文 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 76 |
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