碩士 / 南華大學 / 出版與文化事業管理研究所 / 98 / In the advent of globalization and under the technology-driven influence, cultural and creative industries are on the rise. The creativity and personality are what the industry is focusing on in addition to the daily life relevance and spiritual value of the product itself. On the other hand, it can also upgrade the value for traditional industries as well. Hence, cultural creativity industries can be fairly described as the hottest industries that are the most notable with tremendous potential in the current industrial development trending environment globally.
Amid nowadays of highly competitive environment, most enterprises inevitably are collapsing into the unforeseen calamity of fierce and relentless competition. Nonetheless, the blue sea strategy does not view the act of competition as the yardstick to measure, instead, it pursues the value renovation through different strategic ideas and dedicates to creation for value advancement for both customers and corporation alike, thus, it is feasible to pioneer a brand new market segment as well as business opportunity devoid of competition. From the perspective of comprehensive survey, the conclusion can be drawn for reasons accounting for many industries riding towards the sunset. Nevertheless, Pili Glove Puppet can still manage to create infinite new values along with historical evolution, in addition, it can employ the uniquely deductive way noted in Glove Puppet to integrate with constant technological innovation; thus, it finally emerges itself from the pack in the heavily competitive entertainment market. Hence, the transformation of Pili Glove Puppet can be referred as the typical representation of ceaseless innovations and changes noted for traditional arts and cultures. And only through the fusion between traditional arts with innovated ideas, then, it is feasible for sustainable development of traditional cultural creativity industry.
This research adopts Pili Glove Puppet as the research subject. The cause for doing so not only relies upon the acknowledgement of Pili Glove Puppet as Taiwan premier cultural creativity industry, but also it is an organization of certain magnitude as well as recognition. Additionally, it is also the first traditional opera organization with enterprise management, possessing the characteristics of induction with marketing concept, the talents and the comprehensiveness of commodity chain structure. Hence, this research approaches with quality research methodology and through in-depth interview survey and secondary data analysis, in conjunction with the theories based upon blue sea strategy as well as analytical structure, then it is feasible to analyze the Pili Glove Puppet industry, explore how to utilize its unique advantage and operation strategy, and how to reemerge itself amid fiercely competitive market and sail towards the blue sea devoid of competition. Moreover, this research also expects that the findings of this research can provide suggestions in regard to cultural promotional efforts in international multimedia for Pili as well as its industry operations. And this research also expects to provide as one of the reference models in related industrial operation of cultural creativity.
| Identifer | oai:union.ndltd.org:TW/098NHU05663010 |
| Date | January 2010 |
| Creators | Fu-sheng Pan, 潘富聖 |
| Contributors | Shu-chi Huang, 黃淑基 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 311 |
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