碩士 / 國立中山大學 / 高階經營碩士班 / 98 / Abstract
In the recent years, there has been a wave of financial globalization and it caused the rapid expansion of financial markets, financial markets become more open, capital flows speeded greatly, and new financial product published in the market, increased the degree of mutual influence. In the 2007, the subprime mortgage of America caused the global financial crisis. Most invest banks such as Lehman Brother and brokers and lots of investors were hurt deeply by the financial crisis and the assets reduced rapidly as well.
Due to the collapse of the financial system, lots of banks need to issue new financial product like Dual Currency Deposit (DCD) to customers instead of structure note. However, the new financial products have sold very well, it caused great concern to the government to restrict strictly to financial consultants and establish the classification for investors.
The thesis use survey research and collect relevant reference to discuss the change of the investors’ investment behavior and risk preference of the new financial products after the financial crisis. The questionnaire can be divided into four parts which are personal data、investor’s risk attributes、the risk of new financial products and investment related information.
In conclusion, we found the level of personal risk and commodity risk inconsistently. For the reason, the investment risk does affect the confidence of investors after the financial crisis. Furthermore, the financial institutions can target the groups of 40-49 year old ages as the future marketing. Most respondents believed that the investment environment between Taiwan and Hong Kong are different in financial policies、financial officers knowledge. Consequently, we wish can provide Taiwan financial institutions for further reference for professional investors with specialized service and qualified financial consultants.
Keyword: financial crisis, structured product, risk, investment behavior, survey research
| Identifer | oai:union.ndltd.org:TW/098NSYS5457020 |
| Date | January 2010 |
| Creators | Yen-hung Huang, 黃雁紅 |
| Contributors | Luan-yuan Lu, 盧淵源 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 91 |
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