碩士 / 國立清華大學 / 高階經營管理碩士在職專班 / 98 / ABSTRACT
With the shortening life cycle, intensive competition, declining prices, and heavy cost down pressures in TFT_LCD display industry. In past few years, TFT_LCD manufacturers put tremendous funds on building next generation panel factories: the display market always in oversupply status. In addition, the selling price decline speed is faster than cost reduction speed. TFT_LCD manufactures keep in profitable become more and more difficult. By accelerating next generation panel factory building speed, integrate upstream raw material manufactures’ resource, or ally with other company to reduce manufacturing cost are the major topic for every TFT_LCD manufactures. In this thesis, we will determine whether or not the InnoLux’s “exportation mode” has real advantage in TFT_LCD display industry by using “UNISON Decision Analysis Framework”, “Michael Porter's Five Forces Model”, and “SWOT analysis”.
TFT_LCD display industry is a capital/technology intensive industry. It is hard to keep advantage or set entry barriers in this fierce competition and speedy knowledge transfer environment. Only by constructing innovation cycle, TFT_LCD manufactures can keep a “temporary” competitive advantage.
By adopting environmental changes, transfer business model, and innovate new technology become the only way to keep growth momentum for the future. This thesis also explains TFT_LCD “exportation mode”: by SWOT analysis of different standpoint and represent supply chain’s value creation flow; to find out a better business model---relative effectiveness and profitable operation model for TFT_LCD display industry.
| Identifer | oai:union.ndltd.org:TW/098NTHU5457016 |
| Date | January 2010 |
| Creators | Deng , Chien-Sung, 鄧建松 |
| Contributors | Lin, Bou-Wen, 林博文 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 46 |
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