碩士 / 國立臺灣師範大學 / 圖書資訊學研究所在職進修碩士班 / 98 / The college library is regarded as the heart of the college; however, it presents an image of being dull, serious, and not easy to approach. Most college library patrons do not come to the library for lack of the motivation for doing a research. Only when they need to find something in the library or the library creates indispensable information needs for patrons will they come to use the library. This study was designed to explore factors and behaviors of library patrons when viewing library publicity posters.
The study results revealed the following findings: (1) Most students were not interested in library outreach programs; (2) Students showed more interest in library extension service involving non-academic activities; (3) For those who participated in library outreach events, their motivations were primarily for self-enriching purposes; (4) Students visiting the library more frequently are more likely to participate the library outreach programs; (5) The factor of wording of a poster design could increase students’ intentions to participate library outreach programs, regardless of program type; (6) The amount of information covered in a poster made a significant difference in non-academic events rather than on academic ones.
| Identifer | oai:union.ndltd.org:TW/098NTNU5447020 |
| Date | January 2010 |
| Creators | 趙育群 |
| Contributors | 卜小蝶 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 81 |
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