The Influence of Performing Arts Posters on Adolescents' Aesthetic Judgement and Their Motivation of Watching Performing Arts / 表演藝術海報對青少年美感判斷與觀賞表演藝術動機之影響

碩士 / 國立臺灣師範大學 / 設計研究所在職進修碩士班 / 98 / In the past decades, there has been a dramatic change in the consumer behavior, lifestyle and values of adolescents, because of the development of visual environment and urban-rural gap. In the same time, many activities of the performing arts have been made. It is supposed that a better understanding of the preference and aesthetic judgments of adolescents in pictures, as well as cultivating the related knowledge to them may contribute to enhance their liking and interest of arts activities. In lights of these concerns, this article is intended to understand the influential variables of gender, geographical region, poster style and subject when adolescents viewing performing arts posters. A 2(gender)×2(region)×3(subject matter)×3(expressing form) mixed design was employed. one thousand two hundred and thirty-four posters of performing arts ewre performing arts posters were selected as visual stimuli to this study. A total of 177 adolescents, including 89 males and 88 females, were recruited from four junior high schools in Taipei and Yunlin Counties. The participants, their average age was 15, were asked to answer the degrees of aesthetic judgment and preference about the posters, and explain a series of questions such as the motivation of participation. Descriptive Statistics, multiple analyses of variances, and Pearson correlations were used to analysis the collected data. The finding results were as follows:
1. A significant difference of viewpoints about arts poster between regions and genders was found.
2. The scores of various styles and participating motivation of the adolescents in Taipei were significantly higher than those in Yunlin.
3. Adolescent females hold that the performing arts posters were more beautiful and likable and had a higher participating motivation than adolescent males did.
4. Aesthetic and liking of adolescents showed a significantly high correlation. However, beauty of posters and motivation of participations revealed a low correlation.
5. The relationships between Aesthetic judgment and preference, as well as participating motivation of the adolescents in Taipei were stronger than those in Yunlin.

Identiferoai:union.ndltd.org:TW/098NTNU5619003
Date January 2010
CreatorsPeng, Yi-Fang, 彭雅芳
ContributorsI Bin, 伊彬
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format145

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