碩士 / 國立臺北大學 / 企業管理學系 / 98 / When the environments change, make firms create the new value. China from the "world factory" into a "world market", land, wages and other costs grow rapidly and change the environment the Taiwanese firms face sharply. The growing consumer incomes is an attractive and huge market for many Taiwanese firms who has the same culture, and also prompts the Taiwanese businessmen in China have the opportunity to transition into a global OEM to respond to local market demand brands. The design and building of marketing channel on the firm’s performance and brand construct have the significant influences. We use the case study method, interview with the company to understand why and how the company select and evaluate their partners in China during the marketing expansion process, and finally build the marketing channel successful. Study found that company’s choosing evaluation criteria for partnership is a complementary resource person, and summarized the company’s strategic partners in the decision-making model and considers the factors to be taken as the reference of other businesses.
| Identifer | oai:union.ndltd.org:TW/098NTPU0121047 |
| Date | January 2010 |
| Creators | Wang Ling-Chen, 王伶甄 |
| Contributors | Lin Ting-Lin, 林婷鈴 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 86 |
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