碩士 / 國立臺東大學 / 進修部環境經濟資管碩專(假日) / 98 / This study is conducted in a marine ecological community in Shan Yuan, Taitung, and through the questionnaires of experience of marine eco tourists, this research is to understand to what extent the tourists expect the eco tour guidance and their personal ecological experience. Furthermore, the result of this study is to provide the local community and future researchers a reference for their strategy of marketing their marine ecological community. It can also be served as a final purpose to raise the quality of local tourism and lasting development of the community.
This research aims to analyze different aspects of the charts of eco tour guidance interpretation (including the arrangement of the content of guidance, performance of professional interpretation, the route of the tour, the fees and the tour guidance as a whole) and charts of experience activities (including sensational experiences, feeling experiences, thinking experiences, acting experiences, relating experiences and experiences as a whole) among tourists, who participated in the eco tour held in Shan Yuan marine ecological community, with diversified background. This study is designed to study the difference and correlation of the expectation of the eco tour guidance and experience activities of tourists with individual characteristics.
The results of this research are:
l. Tourists with characteristics of individual background have an obvious difference in terms of expectation on ecological tour guidance and experience activities.
The difference of characteristics is very clear in the following fields:
| Identifer | oai:union.ndltd.org:TW/098NTTU5213003 |
| Date | January 2010 |
| Creators | WU-CHENG-FANG, 吳建芳 |
| Contributors | WANG, SHENG-MING, 王聖銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 102 |
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