碩士 / 國立臺灣藝術大學 / 視覺傳達設計學系 / 98 / In recent years, the domestic museum is with overseas well-known museum art exhibition, shows the talent gradually in the world culture stage. Exhibition for the museum cultural event essential factor, propaganda of poster the artistic exhibition affinity and the universalization, has led whole display. Positive makes in the visual image in the scattered vision the conformity, by unifies the foreign publication the way, raises the museum overall benefit and the image. The museum idea may use each exhibition poster, pushes the museum overall image to the general social populace as well as the international cultural stage.
This research is mainly discussing in the National Museum of History, the Taipei Fine Art Museum, the National Taiwan Museum of Fine Arts and so on during 1984~2008 years the artistic exhibition propaganda poster. Take three hall art exhibition propaganda poster, from its arrangement form, writing arrangement, color utilization as well as artistic exhibition poster vision image as research important item. This research take “the content analysis”, “the questionnaire”, “the meaning analysis” and so on as the main research technique, induces the numerous artistic exhibition propaganda posters the classification, and on the taxonomic category, carries on the statistical survey analysis. Attempt to reorganize Taiwan art exhibition propaganda poster the design tendency as well as the development path.
The artistic exhibition propaganda poster's page layout arrangement form are most by the horizontal form, next is the vertical form, is once more divides. Using the least arrangement form is the oblique line arrangement, in addition is also very low in three hall art display playbill page layout arrangement utilization diagonal line and the curve arrangement of form ratio.
Design of the main sign font, typeface utilization rate highest first three are, “MingLiU”, “JhengHei”, “calligraphy”, subtitle font utilization with host sign slightly with; However, does not have the subtitle and the subtitle in the artistic exhibition poster which presents by “English”, has accounted for the quite great ratio. If takes the title typeface utilization rate first three names, by “the artistic category” the comparison, discovered primary and secondary sign application “MingLiU” by “synthesis class” the ratio is highest. “JhengHei” it “the oil painting” and “the compound intermediary material” the utilization rate is highest by “the western-style painting class”. Presents “the calligraphy” by the writing brush, then like anticipated it “the seal script” the utilization ratio reaches highest by “the calligraphy and painting class”.The exhibition poster title number of words research, discovers the title number of words the utilization and the age, the artistic category does not has significant difference, three hall art sample, sign inscription utilization, regardless of by year section, artistic category perhaps three hall sum totals. Using rate the high title number of words is “4 ~8 characters”.
The artistic exhibition propaganda poster, the main subtitle arranges the position to discover by the section paper classification statistical result that the main sign arranges the position spread-eagle section paper “1.2.3” three areas, the vice-sign also to stretch across the section paper “1.2.3” three areas, is the main subtitle mutual tie-in sale utilizes the highest arrangement region.
The artistic exhibition propaganda poster image characteristic has “the esthetic sense”, “designed”, “theoretical” and so on three principal components, the research discovered that “the esthetic sense” the factor is highest to the poster vision image's load. The artistic exhibition propaganda poster most has “the esthetic sense” by the calligraphy and painting class the factor, “designed” the factor. The western-style painting class “designed” the factor, “theoretical” the factor performance is strongest. The technological design class playbill's visual image most has “the esthetic sense” the factor, “theoretical” the factor.
| Identifer | oai:union.ndltd.org:TW/098NTUA0634006 |
| Date | January 2010 |
| Creators | Hsiu-Ju Lee, 李秀如 |
| Contributors | Ching-tien Yang, 楊清田 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 185 |
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