碩士 / 國立高雄大學 / 國際高階經營管理碩士在職專班(IEMBA) / 98 / In 1986 Vietnamese Government initiated the Economy Renovation (Doi
Moi) and drove their economy growth. From 1988 Vietnam opened and
attracted Foreign Direct Investment (FDI) to improve the Vietnam Economy.
With the historical commercial background of Ho Chi Minh City (HCMC),
adding its neighboring provinces, such as Dong Nai, Binh Duong, the area of
HCMC became the first choice of FDI into Vietnam. The import and export
volume grew drastically. More modernized river container ports were
established. The port competition was getting tough. Meantime, Vietnamese
Government also started the deep sea port development project. The
competition among the ports is worsening. For the survival, the river ports in
the area of HCMC should ponder how to adjust its business strategy and
upgrade its competitiveness.
In this study, interview of Government Officials and Representatives of
Shipping lines, customers survey, SWOT analysis, Diamond Model analysis
were used to do the research. 3 distinguished river ports were included in the
research to exam their strength / weakness and competitiveness.
The results of research are, Vietnamese Government thinks the river ports
do not meet the future needs, thus allowed deep sea port development for
competition. Shipping lines thinks river ports and sea ports have their market
segregation. But the 3 river ports have to revisit and adjust their strategy and look for new business opportunities in order to create their Blue Ocean.
However the development of both river and sea ports will be limited by the
shortage of infrastructure.According the results of the study, the author has made few proposals tothe Vietnamese Government and the river ports to improve their competitiveness of river port and the management strategy of river port.
| Identifer | oai:union.ndltd.org:TW/098NUK05321017 |
| Date | January 2010 |
| Creators | Shang-jye Wann, 萬尚傑 |
| Contributors | Ting-lin Lee, 李亭林 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 128 |
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