碩士 / 中國文化大學 / 巿政暨環境規劃學系 / 98 / In a knowledge economy, how to maximize efficiency and value in limited resources, is a positive thinking industrial strategy mode of every country. Taiwan's traditional local culture is valued, but because of limited funding and operation means , it is not easy for development. Therefore, the use of strategy is one of the keys for cultural creative industrial activities to continue. Blue Ocean Strategy is usually used by modern business, it is a view for innovation, separated from the bloody competitive Red Sea, and to create a no competitive market. This study will use the Blue Ocean strategy point of view, to identify strengths and strategies of their development, let San Chiao Yung Culture Association to create a unique and new opportunity to the market.
Method in this study are three: one for the literature review, two for the in-depth interviews, three for the case studies. Qualitative research in case study is to conduct in-depth interviews to the San Chiao Yung Culture Association and it’s members, Taipei County Cultural Affairs Bureau, and the Sanshia Town Bureau, in order to understand the San Chiao Yung Culture Association organization is operating, the process and results presented in a series of relationships. The data collected and analyzed by induction method of quality research, and the problems founded carrying out a comprehensive induction of the Blue Ocean Strategy 4 Action framework - remove, reduce, increase and create, and to examine a strategy draft drawn, and to analyze the value curve, and thus drawing the strategy draft and the value curve of future. Further, integration with the Blue Ocean concepts used under the strategy and execution, means, expect to construct Taipei County, Sanshia Town San Chiao Yung Culture Association blue dyeing cultural and creative industries development strategy recommendations, and provide research proposals to operators and government agencies for reference.
| Identifer | oai:union.ndltd.org:TW/098PCCU0574006 |
| Date | January 2010 |
| Creators | Liang, Yu-Chen, 梁育甄 |
| Contributors | Hsu, Shih-Yu, 許世雨 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 145 |
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