碩士 / 東吳大學 / 國際經營與貿易學系 / 98 / Owing to the limitation of domestic market, Taiwan’s multinationals (MNCs) depend a lot on the world market. To integrate production and sales resources, Taiwan’s MNCs need not only to send expatriates to different countries, but also hire host country nationals and third country nationals. Management of these different types of staff will be involved in complex and difficult cross-cultural issues.
In recent years, combined with opportunities for cooperation with other international companies and accumulated experiences, Taiwan enterprises actively deployed overseas marketing directors in international markets. General directors of overseas marketing assume the responsibility to establish marketing channels and expand sales abroad. Their leadership and marketing strategies are profoundly influence the performance of foreign units. It is important to find an effective way to control these managers to prevent them from taking self-serving behavior which may harm the companies.
The major purpose of this study is to explore the agency problems of overseas marketing units in Taiwan’s MNCs. Using three-case study, this research provides remedies to deal with the overseas agency problems by three performance control mechanisms. The results show that the organizational performance control methods may influence financial indicators and non-financial indicators. Lastly, the study provides some practical implications for Taiwan’s MNCs in controlling overseas marketing unit performance.
| Identifer | oai:union.ndltd.org:TW/098SCU05321046 |
| Date | January 2010 |
| Creators | Pi-yun Lin, 林碧雲 |
| Contributors | none, 陳惠芳 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 127 |
Page generated in 0.9964 seconds