碩士 / 世新大學 / 資訊管理學研究所(含碩專班) / 98 / Overseas financial product trading will brisk gradually under financial globalization. In Taiwan, the investor invests not only in Taiwan stock but also in overseas stock and fund to make a profit. Recently, the trade volume of overseas market increased greatly. According to the statistics, more and more related proprietors actively promote to invest in overseas financial product. Nowadays, in Taiwan the main channels of investing in overseas financial product, as listed below : band distributor, re-consigned of Taiwan’s Securities Firms and Overseas’Securities Firms open accountsIn order to keep the investor trading by themselves web platform, they also provide numerous plans at this business to increase its trade volume and market shares.
In this thesis, information is collected through questionnaires and then analyzed. User characteristics, online trading quality, and sales promotion plans are taken as study variables, and two overseas product order platform as moderating variables to proceed typical correlate analysis and compare user's satisfaction under different platforms. User’s needs are aimed at to understand the service quality items valued to enhance service quality.
Based on questionnaire data analysis, this thesis brings up following conclusions: (1) “System quality,” “information quality,” “service quality,” and “website design” enhanced on ordering websites of overseas financial products are all useful to upgrade user satisfaction. (2) If the overall satisfaction of banking system needs to be improved, “system quality” should be started first and then the overall satisfaction will increase. If the overall satisfaction of complex commission system needs to be improved, “information quality” and “service quality” should be started first and then the overall satisfaction will increase. (3) In the promotional activity dimensions of overseas financial product ordering website, “prices orientation” and “non-price orientation” positively affect every dimension of user’s satisfaction. (4) For the effects of user’s satisfaction in “promotional activities,” the promotional activity of “price orientation” is more effective than using the one of “non-price orientation.”
| Identifer | oai:union.ndltd.org:TW/098SHU05396010 |
| Date | January 2009 |
| Creators | Bi-Hui Huang, 黃碧慧 |
| Contributors | Horng-Twu Liaw, Fsh, 廖鴻圖, 方孝華 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 127 |
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