碩士 / 南台科技大學 / 休閒事業管理系 / 98 / A Taiwanese romance comedic film, Cape No.7, drew widespread attention of
Hengchun Pingtung and led a record-breaking box-office performance in 2008. The
present study therefore addresses this issue by investigating impact perception, attitudes
and desirable type of tourism development from the view of local residents. The
convenience sampling was used as the survey method in this study. The participants
were four hundred ninety seven residents of Hengchun Pingtung. The uncompleted 42
questionnaires were excluded. The analytic methods including descriptive statistics,
factorial analysis, independent t-test, one-way ANOVA, correlation analysis, and
importance-performance analysis (IPA) were employed to examine the data. The results
show that gender, educational background, and occupation significantly differ from a
perception-specific perspective. Statistical significance shed some lights on residents’
attitude in terms of marital status, educational background, tourist contact and
understanding toward local tourism. Factor analysis yields expectations on tourism
development in three dimensions—local resource-based, film originality-based, and
local culture experience-based tourism types. A further distinction is made in this
category by significant difference embodied in age, tourist contact and understanding
toward local tourism. In general, residents held significantly positive perception,
attitudes and desirable type of tourism development in the correlation analysis.
Importance-Performance Analysis is applied as innovation to affirm the negative effects
under movie induced tourism including trend of price increase on real estate market,
rapidly growing crime rate, changing values of local life, annoying traffic jam,
deteriorating air pollution, violation of nature protection requirements, and the like. It is
expected that the present study can bring forth a multidimensional set of evaluation
criteria derived from the notions of tourism impact perception, attitudes and desirable type of tourism development for the government and correspondingly
management-related units.
| Identifer | oai:union.ndltd.org:TW/098STUT8675004 |
| Date | January 2009 |
| Creators | Su-chu Wu, 吳素菊 |
| Contributors | 江昱仁 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 125 |
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