碩士 / 臺北巿立體育學院 / 休閒與運動管理碩士班 / 98 / The purpose of this study was to investigate the participants’ perceived satisfaction and behavioral intention toward sea swimming event held at south bay in Hengchun, Taiwan. Data for this study were collected from 402 event participants sampled (convenience sampling) in northern, central, southern, and eastern residential region by a self-administered questionnaire with 367 effective responses, the questionnaire response rate was 87.4%. The quantitative analysis of the data was conducted through descriptive statistics, independent t-test, one-way ANOVA, and Pearson’s correlation. The results: (1) 64% of the participants were male. Majority of the participants (60.7%) aged 41-60. Approximately 33.2% of the participants have a high school degree, and 24% of the participants were self-employed. Based on their responses in swimming behavior, 54.8% of the participants had engaged in swimming for over 8 years. 68.7% of them swam in swimming pool in the early morning (before 8 am), exercise duration last around 30-60 minutes (96.8%). They tended to participate the event in-group (74.1%). More than 36% of them had participated in similar events for more than 8 times, and their favorite sea swimming site was the southern sea shore of Taiwan (68.4%). (2) No significant differences were found both in satisfaction and behavioral intention for different age, vocation and education level. (3) There were significant differences in active services and convenience dimension of satisfaction between man and women. Also, There were significant differences in external response and pay back dimension of behavioral intention between man and women. (4) The satisfaction and behavioral intention of the participants was positively correlated. In conclusion, sea swimming event participants have a higher age profile; the event organizer should put more efforts at promoting this event to young college students (age more than 18). Moreover, Based on participants’ past experience engaged in swimming and exercise frequency, the results indicated that most event participants seriously engaged in swimming sport.
| Identifer | oai:union.ndltd.org:TW/098TPEC0571015 |
| Date | January 2010 |
| Creators | Lee, Ｗen-Chih, 李文志 |
| Contributors | Pi, Lu-Luan Ed.D, 畢璐鑾 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 75 |
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