碩士 / 雲林科技大學 / 視覺傳達設計系碩士班 / 98 / The purpose of this research was aimed at the early phase of Taiwan and Hong Kong movie poster images. It inducted a suitable visual rhetoric for thinking with images and the adornment based on the language rhetoric as well as the design style of Chinese culture. It can be divided into eight types: whodunit, society ethical film, chick flick, Folk opera pieces, comedy, Musicals,martial art film, and other types. This study was the combination of an applicable for visual rhetoric on the pattern vision; it also illustrated and the uses of the visual rhetoric movie posters of Taiwan and Hong Kong in an early phase, and compares the similarity and differences between them.
After analyzing the combination of different types, the results indicated that it can be probed into the Asian culture and society from the characters in the movie posters. During the process analysis, it can be found out the formerly techniques of narrative and performance styles indeed. Through the application of visual rhetoric of movie posters in Taiwan and Hong Kong, the segmentations are diachronic, formal consideration, and emphatic visual rhetoric. The application in two areas is similar, therefore, both utilize the visual rhetoric of contrast, apposition, Trip, center, repetition , and division. They are some differences in the rhetoric. The whodunit takes advantages of concealment rhetoric in Taiwan, while martial art film employs substitution rhetoric in Hong Kong. The study found that with the art values of visual rhetoric movie posters, it also played a succeed role marketing the movies in the information conservative age.
| Identifer | oai:union.ndltd.org:TW/098YUNT5634006 |
| Date | January 2010 |
| Creators | Kai-lu Yo, 游凱如 |
| Contributors | Hwai-en Chen, Sheng-Min Hsieh, 陳懷恩, 謝省民 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 313 |
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