碩士 / 長榮大學 / 高階管理碩士在職專班 / 99 / Telematics’ products and services contain satellite positioning, security, surveillance, communications and entertainment, and could transmit and exchange vehicle information. The Telematics’s services and products is the trend of digital convergence and Intelligent Transport Systems.
By the development of Intelligent Transport Systems in developed countries, Telematics has become one of the most important issues. Telematics is likely to become the strategic advantage for automakers to compete, due to its mobile service platform. Therefore, it is essential to discuss the factors affecting user intentions toward Telematics. The purposes of this research is to construct the user intentions model toward Telematics and apply to satellite navigation fleet management system users.
The sample is designated as drivers with usage experience of satellite navigation fleet management system by a questionnaire. Then, Structural Equation Modeling is conducted to analyze data collected from 266 users and verify the hypotheses. Results of fit analysis and path analysis showed that the research model of this study fit for telematics industry.
| Identifer | oai:union.ndltd.org:TW/099CJU01457034 |
| Date | January 2011 |
| Creators | Chang, Chia-Ping, 張家平 |
| Contributors | Tseng, Hsing-Chau, 曾信超 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 88 |
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