Exhibition Theme and Interpretation in 2010 Shanghai Exposition / 2010年上海世界博覽會之展示主題與詮釋

碩士 / 中原大學 / 室內設計研究所 / 99 / This study takes the 2010 Shanghai Exposition (hereafter refers to as Shanghai Expo) as the research nucleus, observing and analyzing the exhibition themes and interpretations of each pavilion.
The research process primarily uses participant observations to perform a field study on the Shanghai Expo. The researchers, from the perspective of the observer, deeply investigated the theme setting and exhibition interpretation of each pavilion from the three dimensions of “exhibition content and media”, “exhibition space and route”, and “special exhibition creativity”.
Because of the large number of expo pavilions, five Theme Pavilions and fifteen National Pavilions were selected to serve as the primary research scope of this study. The primary conclusions of this study are:

1. The effect of the exhibition interpretation can be improved only by concretely executing exhibition creativity. Planners should consider the practical dimensions of the exhibitions.

2. Taking the exhibition themes as the core, non-visual experiences can also effectively implement the interpretation of the exhibitions.

3. The exhibition interpretations of the Theme Pavilions place emphasis on visitor comprehension of the theme. The exhibition interpretations of the National Pavilions are inclined toward the planning of entertaining exhibition content.

4. Multimedia technologies have become important media for the exhibition content planning of each pavilion, but they should not be overly relied upon.

5. Planning exhibition content with “dramatic interpretations” should balance fun with pertinence. It is a process where sensibility is first and sense is second.

6. Exhibition route types all have pros and cons. Planners should choose a type that can assist theme interpreters and add creativity, to improve mobility and entertainment.

7. The Expo reflects on the housing problems of the human race; these themes are followed closely with persistence and comprehensiveness.

This research sets out from the professional background of space design, combined with Museology viewpoints on exhibition interpretation, to analyze the exhibition themes and interpretations of two categories of pavilions at the Shanghai Expo. Its primary contribution lies in fusing two different specialties, diversifying the traditional field of space design in the analysis, and understanding the exhibitions and eliminating the gaps and barriers between the two.

Identiferoai:union.ndltd.org:TW/099CYCU5221021
Date January 2012
CreatorsChang-Chie Hsieh, 謝長志
ContributorsJing-Wei Nie, 倪晶瑋
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format226

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