A Study of Fractal Theory of Applicated to Chinese Character Poster Design / 碎形應用於漢字海報之設計研究

碩士 / 朝陽科技大學 / 工業設計系碩士班 / 99 / Abstract
  It’s a study for a creative method of the fractal theory applied in Chinese typographic posters. First, it discusses the relationship between “fractal theory and visual art”, and collates fractal law, artistic psychology, and principle of aesthetic forming theories. Then, the relations between fractal and principle of aesthetic forming are organized as three points: (1) fractal’s character is an extended structure of artistic psychology. (2) the regularity of fractal concept, (3) the dynamic balance of fractal concept. After, it’s a continued discussion to the relationship between the Chinese character and poster design, following an overlapping discussion by both above. Last, the conclusion is the possibilities of fractal theory applied in Chinese typographic poster design with three concepts: (1) the expression of image subject (2) the emphasis of key symbolization, (3) pictographic effect of visualization.

  The analysis casts fractal theory applied in Chinese typographic posters by related literature, to add those three concepts for analyzing and comparing, and apply it to a series experimental creation. The subject of creation comes from “Chinese character phrase, with the structure of Chinese character and fractal expression, to combine both for creative communication.

  The result finds that there are lots of potential possibilities and changeability of fractal applied in poster graphic design. Especially in Chinese character poster design, not only is Chinese structure and legibility in picture constitution, but also it could communicate the meaning of phrase through graph recombination, and the entire poster shows the harmony visual creation. It is valuable that the study and the experience of experimental creation could provide reference to visual communication design.

Identiferoai:union.ndltd.org:TW/099CYUT5038044
Date January 2011
CreatorsYun-Ju Lai, 賴韻如
ContributorsPei-Yu Tseng, 曾培育
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format115

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