碩士 / 台灣首府大學 / 休閒設施規劃與管理學系碩士班 / 99 / B&B in Taiwan has been developing with the tourism industry and become a trend when people are planning their travel. Multiple characteristics of B&B attract tourists to experience different accommodations. People in Taiwan usually travel during weekends, which results in a problem that there is almost no business during weekdays. This happens to all the tourism-related-industry, including hostels. If B&B can co-operate with the government’s promotion strategies to attract potential backpackers from overseas, it can solve the problem by increasing business during weekdays and also boost the economical benefit.
The quantities of guest rooms in B&B are not numerous in Taiwan, so the backpackers become the best customer resources for them. The goal of this research is to explore the needs and the expectations of foreign backpackers who visit or might visit Taiwan. The research hopes to provide B&B useful information so that they can develop efficient promotion strategy to draw more backpackers all over the world and benefit B&B business.
The questionnaire survey data are collected from overseas (including China) via Internet. Among all the replies, there are almost 80% from Asia, containing 49% from China. In those questionnaires from the people who are willing to stay in a B&B on their trips, there are 83% people with and above university degree, and 78% aged between 20 and 40.
The major facts that influence backpackers to make decisions from multi-dimensions are: 1.location: “convenient transportation”, “close to nature with lots ecological resources”, “close to major sightseeing places”; 2.facilties: “rooms equipped with toilet and bath (or shower)”, “safety notices, flameproof equipment”, “direction signs to the B&B's location”, “Provides internet service”, 3.Environment: “room cleanliness “, “environment and living safety”, “soundproof effect and quiet atmosphere “, “interior design and layout”, 4. services and administrations: “room pricing”, “qualified license for B&B”, “has quick responses to email and on message boards”, “provides travel information and advisory services”, “provides credit card service”, “the owner and employee are friendly, hospitable and efficient”, “tidiness of dressing”, “staff have trained for fire control and first aid”, “close to hospital and first aid facilities and provides their contact information”, “provides free pick up service”, “B&B surrounding environment introduction service”.
The backpackers usually search for travel information by surfing the Internet. The price they can accept for a double/twin bed room per night is within NT$2,100. If B&B business management can focus on the content of their websites and emphasize how they can provide a cheap but higher quality services, they should attract more and more customers.
The Tourism Bureau has to realize those backpackers’ blind spots and requests to our B&B. Leading with right concepts, the government can help promote Taiwanese B&B in international marketing and promotion fairs. The government should co-work with education institutions to guide and assist B&B operators to improve their English proficiency and to have better management strategies and methods. The industry, the government and the education institution should collaborate to attract more backpackers enjoying our B&B in Taiwan and expand the market from overseas.
| Identifer | oai:union.ndltd.org:TW/099DWU00675004 |
| Date | January 2011 |
| Creators | Lin, Fengyi, 林鳳儀 |
| Contributors | Wu, Mulin, 伍木林 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 120 |
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