碩士 / 大葉大學 / 環境工程學系碩士班 / 99 / The research is based on a questionnaire survey of 237 copies from Taiwan and 209 copies from Mainland China, using Excel as the tool to gather, calculate statistics and design related charts, what’s more, I used the software- SPSS 12.0 to proceed ANOVA, which is about the diverseness of green consumption trend between Taiwan and China among the college students. The study questionnaire is divided into 5 parts, “basic information”, “the degree of knowing how much about the global/environmental protection”,”daily consumption habit”, “cognition and attitude about green consumption” and “classified investigation about green consumption”.
In daily lives, the functions of products would be the dominant factor which influence the consumers both in Taiwan and China the most. The secondary factor toward consumers in Taiwan would be taste and sensibility. But different from Taiwan, the price would be the secondary factor in China. In the category of “cognition and attitude about green consumption”, I found that almost every college student in cross-strait have heard about the green consumption, however, only 40~50 % of them indicate that they had the experience of green consumption.
In “classified investigation about green consumption”, the rates of whether be willing to pay more about green products or not in cross-strait are no much difference, and 35% to 40% students think that green products in the category of 3C product, travel/fun, fashion and groceries should be 6% to 10% higher than normal goods, which indicates modern college students’ acceptance toward these 4 kinds green products is pretty high. Moreover, there are even 25 % students think that the price of green products 11% to 15% higher than normal ones is acceptable. Therefore, I suggest that in the category of fashion and groceries, which are with a lower unit price, we can make an 11% to 15% higher price than normal ones and a 6% to 10% higher price in the category of 3C product and travel/fun.
In the analysis of ANOVA, I found that no matter in Taiwan or in Mainland China Universities, the environmentally friendly mobility in some particular women are comparatively better, and this phenomenon can be easily discovered in those departments with more female students, which is related to the awakening of feminist consciousness and female are more close to environmental protection affairs. Therefore, I suggest that in promoting green products, the enterprises can put more emphasis on female consumers. In those questions which are about supporting green products regardless of other factors, in Taiwan, the acceptance is higher in Department of Humanities, Law and Government, Foreign Language, but not in Technical and others. On the other hand, in China, after a cross-over analysis, the acceptance is higher in Business, Management, and Finance and Economics Colleges.
Family Financial Status isn’t being connected with Green consumption. Though the statistics shows that those who would purchase green products are mainly from families with certain financial status, but the most important factor is that these people have more environmental consciousness.
| Identifer | oai:union.ndltd.org:TW/099DYU00515010 |
| Date | January 2011 |
| Creators | Zheng , Renjie, 鄭任傑 |
| Contributors | Li, Kangwen, Zhang, Yuming, 李康文, 張玉明 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 134 |
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