碩士 / 大葉大學 / 管理學院碩士在職專班 / 99 / The purpose of this study is to examine the recreation experiences and revisit in-tentions among tourists visiting Wuchi Fishing Harbor. With the method of question-naire survey and convenient sampling, 450 copies of the questionnaire were given out in Wuchi Fishing Harbor, with 408 valid copies retrieved (valid retrieval rate is 90.7%). The findings indicate: (1) In terms of the recreation experiences among the tourists vis-iting Wuchi Fishing Harbor, “regional feature” is the most highly perceived quality, whereas “physical environment” is the lowest one; “revisit intentions” is at a moder-ate-high level. (2) There is no significant difference in recreation experiences nor revisit intentions between tourists of different genders or companions. (3) There is no signifi-cant difference in “learning achievement” nor “regional features” of recreation experi-ences and revisit intentions between tourists of different ages; however, there is a sig-nificant difference in terms of “perceived services” and “physical environment” of rec-reation experiences. (4) There are significant differences in recreation experiences and revisit intentions between tourists of different occupations. (5) There is no significant difference in "perceived services," "learning achievement," and "regional features" of recreation experiences and revisit intentions between tourists living in different regions; however, there is significant difference in "physical environment" of recreation experi-ences. (6) There is no significant difference in "perceived services," "physical environ-ment," and "regional features" of recreation experiences and revisit intentions between tourists of different numbers of prior visits, but a significant difference is found in terms of "learning achievement" of recreation experiences. (7) There is no significant differ-ence in "perceived services" of recreation experiences between tourists with different information-sources; however, there are significant differences in "physical environ-ment," "learning achievement," "regional features," and revisit intentions. (8) All as-pects of tourists’ recreation experiences, especially "regional features," have significant and positive influences on revisit intentions.
| Identifer | oai:union.ndltd.org:TW/099DYU01121196 |
| Date | January 2011 |
| Creators | Yi-ju Chen, 陳怡如 |
| Contributors | Wen-ku Lei, 雷文谷 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 69 |
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