碩士 / 逢甲大學 / 經營管理碩士在職專班 / 99 / Taiwan government passed the “Financial Institutions Merger Act” and “Financial Holding Company Act”, and joined the World Trade Organization in the year of 2002 after the Asian financial crisis. These efforts have been made to conform to the trend of liberalization. At the same time, it helped to improve the financial efficiency and to reduce the impact from the market. Nowadays, Taiwan bank and insurance industries have been facing the big challenges by the internationalization and globalization.
This study aims to discuss the operation of grassroots financial insurance channels by M non-life insurance company. It takes M Non-life Insurance Company operating the business in Farmers’ and Fishermen’s Association as an example to come up with a few of important conclusions. The previous studies have been used as a base for an in-depth interview so to fulfill with the qualitative research methods. Finally, the conclusions have been made as follows.
1. The primary consideration for Farmers’ and Fishermen’s Associations to choose a non-life insurance company as the partner is the commissions; followed by brand name, popularity, reputation, service location, service speed, attitude, support, after service and service efficiency, etc.
2. The sales can be improved by either customize individual case, KPI or encouragement regardless it’s a non-life insurance company or Farmers’ and Fishermen’s Associations.
3. The interview results show advantages and disadvantages from internal analysis, and the opportunities and threats from external analysis by SWOT analysis and in-depth interviews.
4. The non-life insurance companies could introduce customers to assist Farmers’ and Fishermen’s Associations to help them in the agriculture and fishery product sales and their licenses which greatly helpful for the mutual benefits.
5. Discovery on the changes and impacts of the insurance channels in Farmers’ and Fishermen’s Associations before and after the establishment of Agricultural Financing Insurance Brokers, the measures must be taken into consideration to meet with different strategies and plans. To win over the other insurance channels, except for the higher commission, providing differentiated products and services so to gain more support from Agricultural Financing Insurance Brokers is very critical.
| Identifer | oai:union.ndltd.org:TW/099FCU05457007 |
| Date | January 2011 |
| Creators | Chin-Hyu Huang, 黃金虎 |
| Contributors | Kun-Huang Huarng, 黃焜煌 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 54 |
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