碩士 / 輔仁大學 / 企業管理學系管理學碩士班 / 99 / The operation cost on market of bulk cargo carrier is influenced by the business cycle of the world economy, the raw materials supply & demand condition, unsteady bunker price, and the reason & weather factor. Therefore, the ship owners need to adjust their fleet via charter out their own vessel to other carriers or time charter in more competitive vessels from shipping market to enhance operation efficiency.
This research is aimed at the bulk carriers how to improve their growth through vessel chartering in/out adjustment and, moreover, hoping to assist routine operational discretion eventually.
This is case study, and researching as the following question.
1. What’s the service model of chartering operational process?
2. What’s the growth strategy for the case company?
3. How‘s the business growth strategy support by daily operations?
After the case study, the result shows that the bulk carrier can promote the growth strategy by chartering routine business through implementing the Balance Scorecard model.
And the recommendations as following as per the case research.
1. The recommendations for the operating company.
2. The recommendations for strategy implementation.
3. The recommendations for Balanced Scorecard implement.
| Identifer | oai:union.ndltd.org:TW/099FJU00457059 |
| Date | January 2011 |
| Creators | Chien, Shu-Yi, 錢淑怡 |
| Contributors | Dr. Jer-San, Hu, 胡哲生博士 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 80 |
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