碩士 / 嶺東科技大學 / 經營管理研究所 / 99 / The research mainly explored the export competitiveness of Taiwan’s Eel to Japan. According to the statistics, in the field of aqua-culture, the yearly output volume of Taiwan Eel has surpassed fifty thousand tons in Taiwan, over 95% of which is exported to Japan and accounts for 50% of its market share. In Japan, the total import sum and amount of Eel has increased greatly over the years from 1992 to 2006 by 29.32% and 47.52% respectively. While the average market share of Eel in Taiwan was 75.12％ and 21.61％ in China from 1992 to 1994, the number has changed from the year 2004 to 2006 to 51.68% in Taiwan and 21.61% in China. In 2006, China’s exporting sum has even exceeded that of Taiwan for the very first time, which shows its formidable competitiveness. Drawing from the in-depth interview and the literature review, the research presents the industry condition of Taiwan’s Eel and the case study result of M Company for the reference of future development.
I. In the field of aqua-culture, Eel is always top on the list for creating considerable foreign exchange for Taiwan. Nevertheless, the rise of China has thrown a bomb in our market and the cost of its human resources is much lower than that of Taiwan. Therefore, it’s necessary for Taiwan to increase its home sales.
II. Taiwan used to breed Eel in the nature environment. Now with circulatory system, the cost is higher but the quality better.
III. Despite the covetousness and threats from China, with the Japan Specialty Shops insisting on the best eels, the export of the Taiwan eels to them still maintains high competitiveness.
IV. Taiwan sells most of its eels to other countries and saves only a few for our local markets. Therefore, if home sells rates can be raised, it shall bring Taiwan Eel industry another strong consumer demand.
V. With a sound and complete eel traceability system, Taiwan eel industry not only goes well with the global industry development trend, but also makes sure the product safety for the consumers.
| Identifer | oai:union.ndltd.org:TW/099LTC00457020 |
| Date | January 2011 |
| Creators | Wang,Mingyen, 王明彥 |
| Contributors | Wu Jinlian, 吳金蓮 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 45 |
Page generated in 0.0136 seconds