Poster Design in Art of Chinese Character Typography / 漢字美術字文字造形設計於海報創作

碩士 / 嶺東科技大學 / 視覺傳達設計研究所 / 99 / The most important linguistic symbol for people is character, especially Chinese Character which has developed for many different generations. In the field of Typography Art, the function of Chinese Character is not only for writing or sculpture, but also an expressed form of folk culture. So we called it “Art of Chinese Character”. This study is to analyze the eight skills of Art of Chinese Character—added word, decorated word, ingenious adoption of strokes, compound word, embedding images in a word, embedding words in a image, inserted word, block prints. Then, applying a combination of modernism and traditionalism for poster creations is the purpose to show the beauty of the new Art of Chinese Character.

Besides, the theory of Semiotics is like a formula when making creations. The method of this study is using Paradigm Axis and Syntagm Axis to set themes and elements of the creations. All of the Typography creations would show images of present events about culture and environment in our life. The conclusion of this study would be classified into four parts: the result of literature review, the application of Semiotics, new art of Chinese characters in cultural transmission and environmental issues, and suggestion for future researchers. Finally, the expressive purpose of the poster creations could carry on the past heritage and open up the new art of Chinese Character Typography.

Identiferoai:union.ndltd.org:TW/099LTC00634019
Date January 2011
CreatorsWei-Jen Huang, 黃煒仁
ContributorsYi-chun Fu, 符逸群
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format91

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