碩士 / 國立政治大學 / 國際經營與貿易研究所 / 99 / Entry strategy is one of the most important issues in international business management. In the past, most of the research focused on the relationships between culture distance and learning effect versus entry mode. None of paper discusses the interrelationships among the three. In this paper, I develop the hypothesis and test whether culture distance weaken the effect leaning experience has on entry mode. In this paper, the entry mode will focus on the choice between greenfield and acquisition.
I use the data from Business Networks in the Economic Development in East and Southeast Asia and SDC Platinum to conduct the research. The regression analysis result supports the hypothesis. Firms with more international experiences tend to prefer entering foreign markets by acquisition and culture distance will weaken the effect leaning experience has on entry mode.
| Identifer | oai:union.ndltd.org:TW/099NCCU5321035 |
| Creators | 蔡映瑄 |
| Contributors | , 譚丹琪, 陳坤銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 65 |
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