碩士 / 國立中興大學 / 應用經濟學系所 / 99 / The purpose of the development of organic agriculture is to avoid the harm to ecology because of excessive use of pesticide; moreover, owing to the increasing attention to medical and healthy care prompted the flourishing of organic agriculture.
This study is focused on the subject of the consumers of organic stores in the three metropolises, such as Taichung, Nanjing and Shanghai. By means of questionnaire survey to the consumers of organic agricultural products and the study of literature review for satisfaction, loyalty, IPA and application of structural equation, take advantage of statistic analysis and Structural Equation Modeling （SEM）to explore consumers’ purchase behavior, consumers’ concern of satisfactory characteristic and satisfaction, as well as the related effect between satisfaction and loyalty.
The study result will be described as follows:
1. Purchase Behavior: according to the result of factor
analysis, the behavior for consumers to purchase organic
agricultural products can be categorized into healthy,
environmental and social motivations.
2. More than 90% of consumers of organic agricultural
products in Taichung, Nanjing and Shanghai will continue
to purchase the organic agricultural products or
recommend to their relatives and friends.
3. The fit evaluation results by Structural Equation Model:
(1) The main structural aspect of loyalty is that price
and promotion the satisfaction.Consumers concern much
about the characteristics of reasonable prices and
promotion by reducing prices; followed by the
products aspect that consumers care about the
examination of pesticide residue, production
verification, traceability and brand reputation very
much; nevertheless lesser concern about the effects
for satisfactory channel to the loyalty.
(2) The characteristics which have significant effect to
the loyalty, are the consumers’ continuing to
purchase, future consumption expenditure,
recommendation to relatives and friends and intention
to try to purchase specific produce; moreover
consumers’loyalty will appear on the behaviors of
these characteristics.
| Identifer | oai:union.ndltd.org:TW/099NCHU5412002 |
| Date | January 2011 |
| Creators | Yi-Chun Lin, 林奕君 |
| Contributors | Biing-Wen Huang, 黃炳文 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 61 |
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