A Competitive Analysis for EMS Industry in Taiwan:A Case Study of Foxconn and Quanta / 台灣電子組裝代工業競爭力分析─以鴻海與廣達為例

碩士 / 國立交通大學 / 管理學院碩士在職專班工業工程與管理組 / 99 / This research aims to identify the key success factors for the electronic manufacturing services (EMS) industry through the analysis of financial statements. To reveal the characteristics of EMS industry, we firstly compare an EMS company (Foxconn) against two companies in other industries—one is Acer (a brand-oriented company) and the other is Sunfar (an ending-channel company). The comparison reveals that the EMS company outperforms the brand-oriented company in terms of many financial measures. This finding provides a counter-example to the Smile-Curve theory, which is popularly advocated in Taiwan. To identify the key success factors of EMS, we secondly compare two EMS companies, one is Faxconn and the other is Quanta. The comparison reveals two important findings. First, the gross margins of electronic products are constantly decreasing due to the mature of electronic manufacturing technology. Secondly, facing such a margin-diminishing era, an EMS company will be more competitive if it could establish a highly-integrated supply chain to increase the margin rate by including more self-made components in its final products. With such a comprehensive supply-chain, the quoting price will become more competitive, lead to higher sales volume, and result in low unit cost. In addition, it provides opportunities to extend the scope of final products. As a result, it will build a high-entry barrier due to economy of scale.

Identiferoai:union.ndltd.org:TW/099NCTU5031032
Date January 2010
CreatorsChen, Hsiang-Yin, 陳香吟
ContributorsWu, Muh-Cherng, 巫木誠
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format45

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