碩士 / 國立交通大學 / 經營管理研究所 / 99 / Since 2008, the financial tsunami had affected the global economy, along with the reduction in investment and customer demand recession, making governments and companies were facing the biggest crisis. During this period, how to keep existing customer base was a very important thing. And there were many different characteristics of customers in the customer base, so companies should adopt different management strategies for different types of customers. Therefore, this study will be through customer relationship management perspective to study the financial tsunami effect on customer segmentation in the shipping industry. And this study will use the principal component analysis and cluster analysis to segment the customers. Eventually, this study will give the advice that the company how to allocate the resource and make the marketing strategies on financial tsunami.
| Identifer | oai:union.ndltd.org:TW/099NCTU5457076 |
| Date | January 2011 |
| Creators | Chen, Hung-Chih, 陳泓志 |
| Contributors | Tang, Edwin, 唐瓔璋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 33 |
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