Blue Ocean Strategy of Tablet in MSO / 平板電腦在有線電視多元服務營運商(MSO)之藍海策略

碩士 / 國立交通大學 / 高階主管管理碩士學程 / 99 / In mobile society, the tablet PC is the best mobile device to access to multimedia, information and communications, In 2010, iPad enabled the tablet market, many manufacturers have jumped into the tablet segment and developed many tablets. Among many tablets, which one will be the winner? The key point to win is not the hardware specifications, it is the competitiveness of the operating system and application software,
Android will be the mainstream for tablet PC operating system. Also, when iPad 2 is announced, Apple states that "the best selling point of iPad 2 is price, " Apple is aware of the trend of value innovation".
"Multiple Service Operator (MSO)" is the operator of cable television. In recent years, MSO provides Internet access service via Cable Modem, and becomes a multiple services operator, including cable television entertainment, broadband Internet and telecom services. Also MSO provides the digital home integration service, and further provides smart home Integration services. In this process, MSO needs the support of customization and
integration solutions from its vendors of the supply chain..Analyzing the trend of tablet and the requirement of MSO, we re-define the new application for a tablet to embrace the new market. We also find out a business opportunity of customization and integration for us. MSO needs the support of customization and integration,
that is the blue ocean as well as our core competence.

Identiferoai:union.ndltd.org:TW/099NCTU5627056
Date January 2011
CreatorsYeh, Cheng-Tung, 葉震東
ContributorsChu, Po-Young, 朱博湧
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format58

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